S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
Brand's Eduction, by Daniel Keniman
Daniel kenniman: We're riddled with biases, and one of the most common is availability bias. Thisosteredintravos was the first book that e amr yet to read on brand's eductionh. He says if you can get a customer to think about your brand in a different way, or you can get themo experience positive feelings, then it creates loyalty beyond reason among consumers.
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