How to Make Mistakes That Trigger Engagement

The internet is undefeated. And so when you make a mistake just something to consider it triggers engagement. So he started to realize like okay if I actually purposely make mistakes or purposefully include things that are weird or awkward. They'll start a debate and a conversation did you see what was on his desktop Oh my gosh. Watch time doubles because they have to rewatch it you can't scroll on shorts or vertical videos. He opens up software on his computer and he's screen sharing. The way he figured this out was by actually accidentally making mistakes as humans do, and then realizing it triggered something.