Intro

In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking. 

Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction. 

If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever.

Key Highlights:

◼️Why status determines everything in a negotiation and why lowering the other side’s status is often more effective than raising your own

◼️The small behaviors that instantly reveal whether someone is serious and how to call them out without losing the deal

◼️The archetypes you will face in every big deal including the final boss, the consigliere, the analyst, and the law firm

◼️How to raise stakes so decisions happen now instead of drifting into endless follow up

◼️The simple closing question Oren uses that bypasses pressure and gets people to reveal what they actually want

This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level. 

Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at https://orenklaff.com.

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