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LinkedIn and Twitter as Discovery
I want, I think of LinkedIn and Twitter as discovery. So my game is Moneyball. I want to be out there every single day, same face, same name, same style of content. To me, after 90 days, there's a big, huge improvement in the number of people who will buy something from you because trust has been built. My goal is to get them to come back every day and finally go, oh man, this guy's courses are only 150 bucks. That's amazing.