The Power of Content: How 1 Article Generated $22 Million in Sales
Shopify Masters
00:00
The Story Is What Is the Brand?
There's two parts to this, okay? There's the product, which is the what and the benefits. What stories can you tell about the ingredients in it? Who's using the product? Why are they using it? So there's a whole bunch of stuff you can do. I mean, look at Everlane. Their whole stick is manufacturing process transparency. They're doing a mission, a story, and a purpose all around their products."
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