3min chapter

Clear+Vivid with Alan Alda cover image

Ed Yong and Liz Neeley: They Have Storytelling Down to a Science

Clear+Vivid with Alan Alda

CHAPTER

The Limit Between Theory and Practice in Science Communication Research

i want you to be authentically you. Maybe that's big and bold and wild. Maybe it's quieter, and it's ok. It doesn't have to be happy. It could be sad or reflective or curious. So it's you. And one notch extra head. I think this has been really important for us, is understanding that communication does have science components to it, but it is nat art too. We can use the theory and some of the empirical evidence coming out of risk perception or science communication research in our daily lives as well as in our work.

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