The IP kid chose to make parents comments visible and left room for teachers to leave comments for parents. This was a way to create feedback loops, dump teachers and students, get better results. The incentive for each person to serve their counterpart well becomes the gravity that keeps customers and providers orbiting around each other instead of spinning off on their own trajectories.
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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