This Summer, the Sponge Dries Up
Ecommerce Playbook: Numbers, Struggles & Growth
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The Effects of Lifestyle Inflation on Productivity
CAC CEO: You don't just get to decide one day that you're going to substantially improve your efficiency and increase your volume. That's not how it works with CAC. And so right away, there's the shift where as the existing customer revenue that was propping up your P and L begins to dwindle. "You now all of a sudden look at the only lever you have left to move which is new customer revenue," he says.
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