Why I'm Glad I Separated the Two

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96% of black entrepreneurs are sole proprietors. That means that the rest of the people are one man bands, one woman band. So why would I talk to them as if they have a whole bunch of employees? And that's super, I mean, that kind of analysis is super smart. You know, you want to niche down enough where you can directly address their needs in a way that almost nobody else can but also don't want to be too specific where you just don't have enough viable clients to make it work.

Maestro Stevens is an entrepreneur and brand strategist.

Maestro is the Founder of The Iconic Expressions, a brand marketing agency based in Cleveland, Ohio, that helps minority-owned brands connect with their audience utilizing marketing strategy and automation.

He is also the Founder of Iconic eLearning, an online education platform that teaches young minority entrepreneurs what they need to know about branding and marketing to start and scale their businesses.

We dive into Maestro's journey from music producer to entrepreneur, with many topics along the way, including: