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Andy Budd - Design Leadership is Poker not Chess
Brave UX with Brendan Jarvis đşđŚ
The Challenge of Communicating the Value of Design to Executives
A lot of execs don't want to have some designer educating them about the benefits of design in fact it can come across as quite patronizing and antagonizing more often than anything else. What approach or approaches have you seen that are successful that have worked that people do understand and do connect with? We need to shift the perception of design as a cost center and to one that contributes to profit and helps the business to get ahead. I mean I think you've sort of answered your own question there it's to reposition it from a cost center to a profit center by demonstrating the value that it does bring in can bring.
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