On with Kara Swisher cover image

Will Elon Musk Turn Twitter Into Yahoo Mail?

On with Kara Swisher

How to Optimize for Reliability and Relevance on Social Media

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The ads are they feel like late night cable at 2 AM. When you optimize for one person and one person who has an incredibly unique experience because he's the most followed person on the site, like you're going to get a totally wacky experience for everyone else. You know, I love screenshotting. It's like horrible ads and just like sharing them. And then you see these whole conversations. This has been happening for months where people are like, why is Elon seeing this? We have to tweak the algorithm this way because the ads are showing up like this.

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