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The AI Gold Rush - E249
The Big Story
The Argument for Testing the Privacy Sandbox
Raptive CEO Paul Bannister says the company is already seeing some incremental revenue from testing the sandbox. Joey: It's probably the case that what's working for Raptive won't work for everyone. Once the privacy sandbox does go into effect, it's not going to help advertisers reach iOS users who are using the Chrome browser because Apple requires all web browsers that run on iOS to use the Safari webkit.
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