How to Implement Cognitive Liberty in the Workplace

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I've been thinking about it on five levels. One is to move quickly to update our existing human rights. That means recognizing cognitive liberty as a new human right. How do we embed it into commercial design from user level controls to rules that enable people very easily to opt into brain protecting and mechanisms? What does it mean from aligning incentives in society? And then what are the tools that we need to enable individuals to cultivate cognitive liberty?

We are on the cusp of an explosion of cheap, consumer-ready neurotechnology - from earbuds that gather our behavioral data, to sensors that can read our dreams. And it’s all going to be supercharged by AI. This technology is moving from niche to mainstream - and it has the same potential to become exponential.

Legal scholar Nita Farahany talks us through the current state of neurotechnology and its deep links to AI. She says that we urgently need to protect the last frontier of privacy: our internal thoughts. And she argues that without a new legal framework around “cognitive liberty,” we won’t be able to insulate our brains from corporate and government intrusion.

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