#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode)
Let's Talk Loyalty
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Enhancing Loyalty Through Strategic Alliances
This chapter explores how partnerships with major brands like Disney Plus and Deezer can boost the value of loyalty programs, specifically Meli+. The discussion emphasizes evaluating the impact of these alliances on member benefits, acquisition, retention, and overall performance metrics.
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