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Episode 90: Operational Analytics, Reverse ETL, and Finding Product-Market Fit with Kashish Gupta

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How Fast Would You Grow if You Did Top Down Sales?

At what point do you think make sense for them to start doing top dow enterprises in addition to the matas te? I don't know. It's more like a focus. We're not in the business of growing glinearly. Customers that come inbound have much higher intent, which is just the natural way of things. And you can use marketing as a lever to grow much more quickly.

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