The more people that are playing in the sand box, the more pleasant it is to be in the sandbox. Here it's more fun. We understand that from the virtual world that many of us spend a lot of time in. But if you want to have lots of people in it, a that goes against what is usually what a provit maximizing firm is going to sometimes need to do. The point i want a examin ra, but iwant to challenge, is  to get away from the jargon products with network benefits and into products where markets or service is better.