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Weekend Edition - The Sports Agents

The News Agents

CHAPTER

Rugby's Future: Accountability and Audience Engagement

This chapter explores the current state of rugby, examining the roles of governing bodies and the need for effective leadership and accountability within the sport. It also addresses declining viewership, the importance of adapting to consumer preferences, and the recent challenges faced by England rugby, emphasizing a shift from narratives of 'journey' to a focus on winning.

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