3min chapter

The Founders Lounge cover image

£10M Ecommerce & Ferraris at 24, Now Building a Psychedelic Wellness Brand - Matt Kelly | E57

The Founders Lounge

CHAPTER

Launching a New Product or Service?

I think the first thing is probably not that much intentional is happening in my mind because it feels like a natural flow of events. It's just because you've done it probably like 10,000 hours before however having said that this was the first brand I'd launched and the first business where I actually sat down and kind of reversed engineered a few things I wanted to achieve with it. And mushroom subscription supplements broadly speaking ticked all those boxes for me then I'd dive head first into thatBecause I'd never built a consumable product I didn't know how the fuck to make one but then I do know how to figure out what I don't know as that's ultimately like the entrepreneurial traits

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