How to Sell to the Low Emotional State

Selling to the low and high emotional states is very different, right? Because direct response tends to be based on exclusion marketing. ClickFunnels, I think, and the funnel centric side of the industry, you know, everybody's like, funnels, losing their fucking mind. And so that's when we started doing the short form VSLs, podcast VSLs and also hiding the sales process. That's not a post I need to make. Again, one of those things is I want to come out with an effortless Effortless tool for people who don't have any tools at all. Probably going to write about it in depth today; probably ask some questions