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Ron DeSantis Press Secretary - Christina Pushaw | PBD Podcast | Ep.119

PBD Podcast

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Branding Strategies in Politics

This chapter examines the significance of personal branding for political figures, using Ron DeSantis as a primary case study. The discussion encompasses the interplay between policy success and public persona, analyzing how effective communication and social media strategies can bolster a leader's image. Furthermore, it reflects on the evolving political landscape in Florida and DeSantis's potential as a unifying presidential candidate amid changing public sentiments.

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