#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
The Mentor with Mark Bouris
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The Key Messages in Relation to Your Audiences
I think it's hope for masculinity is what I'm alluding to in that comment. You need to solidly attribute your brand to something that is emotional and important to your audiences, audiences in your case. And then you need to drive that pretty hard, you know, like on every medium, wherever that is. We've even been in discussions with some of the massive conglomerates like Unilever, Proctor & Gamble, Natura as well. They're interested because what we've got infused into the DNA, the business, is unreplicable. What they can't replicate is the authenticity of what is mancave, the impact it's having across cultures.
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