Transforming Live Entertainment Through Immersive Experiences

Multimedia show director Willie Williams has helped redefine live entertainment in collaboration with artists ranging from David Bowie to The Rolling Stones. He gives a behind-the-scenes look at his recent epic undertaking — designing and directing the rock band U2’s 40-night residency at the Sphere in Las Vegas, a blend of cutting-edge technology and imaginative visual storytelling — and shares what it takes to create unforgettable experiences that foster connection.

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