Getting a Tattoo, Commits Deeply

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Sterling: One of my favorite stories is from our no matter what community. A man joined us a couple of years ago after losing his corporate job during the pandemic. He could have applied for another job and tried to make ends meet, but didn't just do that. As such, he got the name of the business he wanted to start tattooed on his left bicep. And when you go into that discomfort and you commit to things on the other side, it produces remarkable results - we can't even see from where we sit today.

Sterling Hawkins shows you how to turn discomfort into fuel for transformative change.

— YOU’LL LEARN —

1) Why we need to hunt discomfort

2) Why you need your own “street gang”

3) What to do when you feel like quitting

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— ABOUT STERLING —

Sterling Hawkins is an internationally recognized entrepreneur, motivational leader, and public speaker. His 2019 TED Talk, “Discomfort is Necessary for Innovation,” has been viewed more than 100,000 times.

Sterling serves as CEO and founder of the Sterling Hawkins Group, a research, training and development company focused on human and organizational growth. He has been seen in publications like Inc. Magazine, Fast Company, The New York Times and Forbes. Based in Colorado, Sterling is a proud uncle of three and a passionate adventurer that can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara.

• Book: Hunting Discomfort: How to Get Breakthrough Results in Life and Business No Matter What

• TED Talk: Discomfort is Necessary for Innovation

• Website: SterlingHawkins.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Catcher in the Rye by JD Salinger

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