#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Attribute to Fast Growth B2B Technology Companies
The finite community and podcast are kindly supported by 9-3x, the digital marketing agency working exclusively with ambitious fast growth B2B technology companies. The attribution model can be such a complex and time-consuming subject for marketing teams to work on and get right. I don't think I've ever met one senior marketer that said we have the perfect attribution model or we've nailed it. As your go-to-market evolves, the attribution model gets stale. It's almost like you have to make the decision that there's someone or a whole team thinking about maintaining it and changing it.
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Transcript
