The Little Secret in Product Is the Best Single Source of Innovation

Mike: We're going to kick off the new series and product discovery by hearing from Marty Kagan. He says low-tech solutions can often be the path to innovation. In waterfall ways of working, most people are almost certainly still doing that. Mike: One of the most important things you can do to succeed in a modern product team is to make sure the product manager, the product designer, and the senior engineer sit close together.

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Product designers often seek guidance on creating successful products that solve real user problems, and that's where the book Inspired by Marty Cagan comes in. This book is a must-read for product designers and entrepreneurs because it offers valuable insights into product development, strategy, and leadership. Marty Cagan is a seasoned product leader who has worked with some of the biggest names in the tech industry, and his experience shines through in the book.

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One reason this book is so helpful is that it provides a roadmap for creating successful products. It covers all aspects of the product development process, from ideation to launch, and offers practical advice on how to navigate each stage. For example, the book emphasizes the importance of understanding user needs and testing assumptions early in the process. It also provides guidance on prioritizing features, building a strong team, and creating a culture of innovation.

Buy the book on Amazon https://geni.us/InspiredTestProducts
Buy the summary on Blinkist https://blinkist.o6eiov.net/x90dzA

Moreover, the book offers a refreshing perspective on product development that challenges traditional thinking. It encourages product designers to focus on creating products that solve real user problems, rather than just adding features or following the latest trends. This approach is grounded in the belief that the best products are those that provide real value to users and that are built with a deep understanding of their needs.

Overall, the book inspired by Marty Cagan is an inspirational and practical guide for product designers who want to create successful products that make a difference in people's lives. It offers a wealth of insights and tips that are based on real-world experience, and its tone of voice is both motivating and informative. Whether you're just starting out in product design or you're a seasoned professional, this book is sure to inspire you and help you take your product design skills to the next level.

Buy the book on Amazon https://geni.us/InspiredTestProducts
Buy the summary on Blinkist https://blinkist.o6eiov.net/x90dzA

RUNSHEET
INTRO

Marty Cagan kicks us off by defining the key to great engineering, and the difference if you design collaboratively, rather than waterfall

Low tech solution to innovation (2m31)

PRODUCT STRATEGY & TEAM

Marty on PM Hub talks about four keys to great product strategy: focus, insights, empowerment, servant leadership

Secrets to great product strategy (4m07)

David from Emeritus breaks down Marty’s three principles to great product teams: always tackle risk, design products together, focus on solving problems