How to Prioritize Time Over Money

You could do it one or two ways. You could send out to a very broad list so you're spending more money in mail. Or you could spend a great amount of time kind of filtering that list and trying to make that list as target as possible. So instead of sending, you would not do, I mean, you shrink to some extent,. But like you would send a 10,000 knowing that maybe only 50% are actually ones that are.

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