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PMM & Product-Market Fit by fmr Facebook Product Marketing Lead

The Product Podcast

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Protum Marketing Teams Need to Create a Central Library of the Definition for Usures

This quarter back to really o by the the user and buyer personas you know, who are the users and who are the buyers? Oftentimes they are not the same people for b to b. Not each p m has a centralized way toc describe who their usur is. So it's really important for proter marketing teams to help you kind of start creating a central library of the definition for usures, for buyers and the buying committee. For each of those folks, we need to articulate tha ther active jobs to be done, their respective pains and gains....

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