The Importance of Macro UX

There is this distinction between producing things like wire-frames or actual interfaces. And then we've got what's been called UX strategy, but I'm a bit of a skeptic when it comes to the whole UX strategy thing. We need people out there to still do the UI stuff. It doesn't help anyone, really, not in the long term. But it actually means that businesses are going to... They're buying a UXer. Right?