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What's the Difference Between the Creator and the Consumer?
Rite: We thought that, for example, someone like taylor swift or m an m or marvell, you want to watch their movie. They're going to want 95 plus % of the economics,. not 70% or 30%. That's what we thought was going to happen. But it just didn't line up with the consumer behavior. The question is, why din ned to go to a big publisher or a big enomedi company? D not get as much money when you cound just go directly to a platform. It turns out that the demand side, the consumers, they have very different incentives. And so something like net flakes or kindle write, these vertical