You pick an operating margin or EBIT margin for year one and run it out across the next nine years, year ten. Maybe you think margins are going to remain pretty stable because it's a pretty stable industry. The players in the industry are rational about their pricing. And maybe the industry's just been around a long time and you think pricing is going to be remain stable. Or not so slowly over the next ten years. In either of the three cases, you have now estimated an operating margin that you think the company can achieve for each of the next 10 years. Remember, we just estimated these are all estimates. All of them. We just estimated right before that what we thought revenue

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