E887: Parasite Properties - the long-term SEO assets brands build to influence Google, AI models, and customer decision-making.
These properties rank because they sit on top of platforms Google already trusts, letting brands bypass traditional SEO.
They also feed directly into AI assistants, which increasingly pull their answers from high-authority UGC posts, reviews, and niche sites.
Understanding how these assets shape both search results and AI outputs is now essential for anyone competing in a crowded market.
We explore: - What parasite SEO is and why it's evolving - How brands quietly use aged accounts, UGC platforms, and niche sites to influence rankings - The rise of AI-driven search and why Parasite Properties matter more than ever - Real examples from Reddit, YouTube, LinkedIn, Facebook, Medium, Forbes, and more - The difference between white-hat, gray-hat, and black-hat implementations - How legitimate brands can ethically build properties that rank and convert - Why 2026 will be the breakout year for this tactic
This episode gives you the full playbook for understanding how reputation, search engines, and AI intersect - and why the smartest brands are already preparing.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Parasite Properties 01:12 Understanding Parasite SEO 01:50 White Hat vs. Black Hat Tactics 02:18 Examples and Case Studies 03:49 The Role of Social Proof 04:59 Challenges and Future Trends 09:57 Building Authentic Brand Properties 11:50 Conclusion and Upcoming Episodes
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#parasiteseo #blackhatseo #searchengineoptimization #growthhacking
