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14min chapter
“Founder Mode” - A Summary Of Paul Graham’s Viral Essay
Marketing Against The Grain
Rethinking Marketing Hiring Strategies
This chapter challenges traditional hiring practices in marketing by advocating for a skills-based approach rather than an experience-focused one. It emphasizes the significance of a growth mindset among candidates, particularly during transitional phases of scaling businesses. The discussion highlights the balance between past experiences and future potential, amidst the complexities of rebranding and team dynamics in rapidly growing companies.
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