090: The Best-Selling Title Formula: How to Name Your Channel, Book or Video with the Perfect Title
The Think Media Podcast
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Never Split the Difference - Is That a Contrarian Approach?
Never split the difference is a way of saying, ok, if there's maybe jargon in your industry, like strength finders, incredibly powerful. But by putting never, there's also like a shock to that. It kind of reminds me of, like, jesus communicating, who, you know, we both agree is, among among other things, powerful in our life. We just interviewed tom rath on our podcast a few weeks ago. That book as sold ten million copies. There's no book on amazon that has sold more than that book. And this actually points to the fifth test shon. The memorability test, being remembered is half the battle and gaining someone
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