Tetragrammaton with Rick Rubin cover image

Michael Cohl

Tetragrammaton with Rick Rubin

CHAPTER

Navigating the Music Industry's Complexities

This chapter explores the intricacies of the music business through the lens of legendary promoters, focusing on their differing approaches to ticket pricing and audience engagement. Through personal anecdotes and industry insights, it highlights the evolution of revenue splits and the challenges faced in managing major music tours during the late 80s.

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