Don't Discount Yourself
Gabfocus Self Storage Podcast
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Effectively Communicating Rate Increases
This chapter explores the importance of effectively communicating rate increases to customers, with suggestions on attracting unhappy customers from other facilities and focusing on delivering value. It also discusses the triggers for offering discounts in the self-storage industry, cautioning against a race to the bottom and the importance of considering market demands. Additionally, it explores various marketing strategies for self-storage facilities, including using local sports teams and offering discounts for paying in advance.
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