AI and Creativity: Evolving Roles in Advertising

Marty Hungerford is the Chief Innovation Officer and founding partner at BRX, where he is redefining how creative agencies deliver value through technology, insight and craft. With over 25 years of experience building and guiding digital, creative and strategic teams. Marty has helped some of Australia’s most iconic brands, including Optus, Medibank, AGL and Australia Post. In this episode, we explore the future of creativity in the AI era, the power of taste and human instinct, and why embracing these tools is essential for staying relevant.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Introduction to AI’s Creative Disruption
 (06:52) Tools vs Taste in Modern Creativity
 (13:31) Unlocking AI as a Creative Superpower
 (20:10) Creativity Meets Commerce
 (26:45) Scaling Ideas with AI Tools
 (33:36) AI in Film, Content & Advertising
 (40:22) Ethics, IP, and Prompt Responsibility
 (47:00) Why AI Is Inevitable for Creatives
 (53:40) Taste Over Tenure in the AI Era
 (01:00:20) How AI Is Creating More Jobs
 (01:07:04) Emotion and the Soul of Creativity
 (01:13:58) The Future of AI-First Agencies