The Most Costly Mistakes Companies Make

When I do an audit for either a new client or just sometimes a company will come and say, hey, we're not sure, are we doing this right or not? And I'll kind of peek under the hood and I'll see what's going on. I tend to see a few common mistakes. The first one that I see probably the most often is around investing all this money in promoting content and then you’re not really doing anything with the leads that are coming in. That is by far probably the most expensive mistake that I see companies doing.