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Transport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete Dyson
Behavioral Grooves Podcast
Why Trains Aren't as Good as Trains
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Travel and transportation appeals to us very strongly. It always has with me as a kind of test case for behaviorar science. Engineering metrics, which are usually about time or punctuality have become increasingly detached from psychology matricxs. And we're probably educating the public to behave like hono transporticus so that web sites will hide trains that are 25 minutes slower through a slightly slower route. Which means that everybody ends up travelling on naughtier routes than they would if it were all identical. We want people to be efficient in their decision making because markets can cater for them efficiently.
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