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Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

The CMO Podcast

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Applebee's Casual Dining - What's Critical in Differentiation?

Applebee's is one of the most competitive casual dining restaurants in the world. The brand has struggled with differentiation over the last five years, Jim Buesseler says. "We have to always be thinking about what is new and different while stretching a little bit," he adds.

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