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Vijay Mallya Podcast: Rise & Downfall Of Kingfisher Airlines, Loans & RCB | FO364 Raj Shamani

Raj Shamani's Figuring Out

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Navigating the Skies: The Rise and Fall of Kingfisher Airlines

This chapter explores the foundational vision and operational strategies of Kingfisher Airlines, emphasizing its ambitious blend of premium services and low-cost characteristics. It delves into the challenges faced post-2008, including financial strains and branding complexities, particularly surrounding the acquisition of Deccan Airways. The discussion highlights the intricate balance between service quality and competitive pricing in the evolving Indian aviation industry.

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