S3 E11: How The President Of True Classic Is Disrupting DTC
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How to Scale Your Creative in-House
Are you handling that creative in-house or not? Like, are you doing YouTube videos in-house? Do you hire agency? Do you do in-house and agency? How do you think about your budget towards creating video as opposed to building in the cost of a customer service experience? "The more we believe it's going to work, the happier we are to spend more of it," says Ryan.
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