The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Intro

This chapter emphasizes the critical role of prompt lead responses in B2B sales, revealing findings from a lead response test by Revenue Hero. It advocates for automation in scheduling meetings to improve sales efficiency and reduce missed opportunities.

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