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The Least Sexy Task in Marketing You Must Do Now!

Perpetual Traffic

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Navigating the Future of Marketing with Data

This chapter explores the vital role of tracking and data in achieving successful marketing outcomes, focusing on the evolution of advertising strategies within the Meta ecosystem. It discusses the shift from dynamic creative ads to flexible ads, the implications of these changes, and the importance of both automation and human creativity in marketing. Additionally, it highlights insights into Google's advertising limitations, the future of Meta's advertising direction, and offers guidance on effectively implementing tracking technology.

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