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169. Failure Is Your Friend

Freakonomics Radio

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World Cup Fever and the Future of Soccer in the U.S.

This chapter explores the efforts to make soccer more popular in the United States, including an interview with Andrew Luck, the quarterback for the Indianapolis Colts, who shares his thoughts on what it would take for the U.S. to become a nation of soccer fans. It also delves into the phenomenon of World Cup fever and why it hasn't caught on in the U.S.

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