Good cultures make people add up to more because you're inner, acting in a way that brings out the potential and the smarts and the motivation in everyone. A harvard study tracked identical companies, very similar companies, over 11 years. One of the pair had strong culture, one had weak culture. And the difference in net revenue over 11 years was 756 %. The books are kind of about those systems and processes that create magic.
The filmmakers at Pixar. The servers at Union Square Cafe. The badasses on SEAL Team Six. What do these super successful groups all have in common? Strong team culture. But what exactly is culture, and how do you build it? Daniel Coyle has spent the last few years searching for answers. In this episode, he shares what he’s found.
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