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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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How to Motivate Monkeys Without Rewards

Psychologist Henry Harlow used raisins to teach monkeys how to open latches. When he rewarded the monkeys they did worse and had more errors. This was shocking in the golden age of behaviorism if we could call it that. It's actually the beginning of the history of this field if you like. Of discovering something called intrinsic motivation.

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