The Economic Problems of Olive Oil

Fraud is a particular problem in this industry that comes up recurrently in writing about the business. I think it's got something to do with the fact that their fluids, you know, are difficult to detect origins. So if you take some sunflower oil and add some additives, which give it a slightly greeny color and a slightly off-color flavor, you can probably sell it to somebody as low quality of olive oil. It's a funny way of earning a living to be absolutely honest. But significant also for organized crime. Yeah.