The Importance of Investing in Data

"Very few media organisations in our region are investing in these things, right? Because they're hard," he says. "It takes vision, it takes budgets, but if you believe in it and you believe in the returns that it can generate, and that's what we did was and proven to do as well" 'We've done audience surveys, but it's also important to do the high-level stuff' He adds: 'More than a third of everyone in our organisation has met with the counsellor at least once'