The Problem With Rainbow Capitalism

I get what people's problem is with rainbow capitalism, and the, because it's an integrity issue. But if you're capitalizing on Pride Month to say, come spend your money here, then I would want to know, well, what are you doing to help support the gay community other than putting a rainbow? So rather than being overly proud and going, we don't want you doing that. However, and this is not a particularly nice sentiment, but beggar's cat be choosers... something is better than nothing.