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How to Talk About Innovation
I see it all the time, where executive leaders need to know that it's okay to stop. Not every cusp you can be innovative by not doing something rightYou don't have to do something to be innovative because I doing something poorly. And in a wasteful way is not innovative right no executive wants to do that. But they want someone to tell them no, why here are the risks to help them make a better decision. You can create value with data while having negative ROI right and just kind of bringing the whole thing full circle is value again is perceived. Sometimes the value is job security sometimes the value is a relationship, but ROI is very real and lasting.